EST. 2005 — SAN FRANCISCO
Stop Renting Leads.
Own Your Pipeline.
You're paying Zillow $30–50K/month for leads that don't convert. We install AI-powered qualification, automated review systems, and sub-minute response infrastructure—so you compete on merit, not portal spend.
The portal model is extortion. You pay per lead. Leads are shared. Response windows are tight. Conversion is your problem. Meanwhile, Zillow builds equity on your spend while you rent access to your own market.
We're building the alternative: infrastructure you own, systems that compound, and qualification that happens before you leave the driveway.
What You Get on Day One
Three systems that work whether Google scales Entity Search or not. Built for the agents who want to stop renting and start owning.
AI Concierge
24/7 instant response. Your AI answers in under 60 seconds—the #1 ranking signal for local search. No more missed leads at 2am. No more "sorry, I was showing a property."
Response time is a confirmed ranking factor.
Review Automation
Systematic post-close review requests. We automate the ask, track the response, and build your review velocity 5× faster than manual follow-up.
Review count is a confirmed ranking factor.
The Intent Algorithm
Our AI stress-tests buyers before they book: "Do you have a pre-qual letter?" "Are you willing to waive contingencies?" We filter the noise so 100% of booked tours are transaction-ready.
No more ghost tours. No more tire-kickers.
Contract Automation
Post-NAR settlement, the Exclusive Agency Agreement is mandatory. Agents hate asking for it. Our AI doesn't. We automate the ask, send the digital contract link, and verify the signature before you leave for the showing.
Built to work regardless of Google.
Yes, Google's Entity Search rollout (LA, Miami, Houston, Denver) is real—and we're positioned for it. But these systems improve your business today: faster response times boost any lead source. More reviews help any local SEO. Better qualification makes any pipeline more profitable. We're not betting your business on one platform.
THE FOUNDER
Full-Stack Real Estate
I've sat in every seat: product leadership at Trulia, built trust systems that processed millions of reviews, held a mortgage license and underwrote loans, worked the brokerage floor. There's no one with more cross-functional insight into how data, trust, and transactions actually connect.
Why this matters
Most vendors know one slice: the tech, the brokerage ops, or the lending. I know how they intersect. That's the difference between building a tool and building a system that actually converts.
The Pilot
30 days. 5 agents. One MLS market. We measure everything.
What we're testing
- Lead→tour conversion lift vs. portal baseline
- Time-to-book reduction
- Tour→contract rate
- Review acquisition velocity
What you get
- Full AI concierge installation
- Review automation setup
- Intent algorithm calibration
- Weekly performance reports
Compliance note: Gravitas Index provides tools and automation. Agents and brokerages remain solely responsible for legal and regulatory compliance, including NAR settlement requirements, fair housing laws, and state-specific contract rules.
Join the Pilot
Limited to 5 agents per market. We respond within 24 hours.